In 2025, the rental industry continues to thrive, fueled by changing consumer preferences and financial considerations. The global rental market is projected to reach $150 billion by 2025, growing at a compound annual growth rate (CAGR) of 6.5%.
This growth is driven by consumers who increasingly value affordability, convenience, and access over ownership. For example, 73% of millennials prefer renting over buying, citing financial flexibility and reduced waste as key reasons.
From event decor to outdoor gear, renting has become the go-to option for those seeking practical and eco-friendly solutions. So, let’s take a look at the most rented items in 2025 and which products are set to grow!
1. Event decor and equipment
The global event decor and equipment rental market is projected to reach $5.6 billion in 2025, growing at a compound annual growth rate (CAGR) of 4.6% from 2024.
This growth is driven by increased demand for weddings, corporate events, and micro-celebrations, particularly in warmer months when event activity peaks. Sustainability is also a significant driver, with 65% of clients preferring rental companies that demonstrate eco-friendly practices.
The most rented items in 2025 include:
- Tables and chairs
- Table linens and chair covers
- Tents and canopies
- Audio speakers and microphones
- Portable bars
The industry’s success is driven by its adaptability: renting allows hosts to create stunning, unique setups without the cost and hassle of ownership. Entrepreneurs entering this space can capitalize on the busy event season by offering customizable packages, creative designs, and seamless delivery services.
Key trend: Networking and creativity are critical for success in this field, with high demand peaking during warmer months.
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2. Camera and AV equipment
The global camera and AV equipment rental market is expected to grow by 7.2% annually through 2025, fueled by a surge in demand from social media creators, remote event producers, and virtual reality developers.
High-end equipment like cinema cameras and lighting kits are among the best equipment to rent out, commanding rates of $500+ per day, while streaming kits and podcasting setups, which grew 45% year-over-year, offer affordable options for smaller creators.
The most rented items in 2025 include:
- Cameras
- Camera lenses
- Tripods
- Lighting kits
- Wireless microphones
This trend is particularly strong in developing markets, where accessibility to professional-grade equipment has improved. Rental businesses in this niche can thrive by offering flexible pricing, insurance options, and quick turnarounds to meet production schedules.
Pro tip: Highlighting your inventory and expertise online can attract professionals who prioritize reliability and convenience.
3. Bikes and e-bikes
The e-bike rental market has experienced an 85% year-over-year growth rate, driven by urban commuters and tourists. Premium e-bike rental experiences now account for a significant share of the $49 billion global e-bike market.
The most rented items in 2025 include:
- City bikes
- Mountain bikes
- Beach cruisers
- E-bikes
- Helmets and safety gear
Rental businesses can profit from higher rental rates for e-bikes, while traditional mountain and road bikes continue to appeal to enthusiasts. Offering guided tours or package deals could further boost revenues.
Market insight: Eco-conscious consumers are drawn to biking as a green travel alternative, making this an ideal niche for sustainability-focused entrepreneurs.
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4. Party equipment and inflatables
From children’s birthdays to community festivals, party equipment rentals are booming. The global party supply rental market is projected to grow by 14.6% annually through 2025, driven by demand for themed party packages and inflatables.
Parents now spend 30% more on children’s parties compared to 2023, with bounce houses and interactive games leading the segment. Top party rental items like inflatables, tents, tables, and chairs are in high demand, making this a lucrative and accessible market for new business owners.
The most most popular party rental items in 2025 include:
- Tables and chairs
- Tents
- Bounce houses
- Cotton candy machines
- Popcorn makers
With minimal startup costs, entrepreneurs can enter this industry and expand their offerings as demand grows. The ability to scale—by adding unique items like photo booths or themed packages and unique rental products makes this niche especially attractive.
Growth tip: Building strong relationships with local event planners and schools can provide steady business year-round.
5. Camping and hiking equipment
Camping and hiking gear rentals have seen a 55% increase in demand, primarily due to the rise in domestic tourism.
Adventure travelers are increasingly seeking sustainable and affordable experiences, with ultralight backpacking kits and family camping packages being the most popular rentals. The global outdoor gear rental market is estimated to exceed $4.5 billion by 2025.
The most rented items in 2025 include:
- Family tents
- Sleeping bags
- Camping chairs
- Coolers
- Backpacks
To maximize success, rental businesses should focus on seasonal promotions, package deals, and partnerships with local tourism boards.
Seasonal note: Summer remains the peak season, so planning inventory and marketing efforts early is crucial.
6. Tools and construction equipment
The DIY movement and ongoing construction projects ensure tools and machinery remain essential rental items. The global construction equipment rental market is expected to reach $82.6 billion by 2025, growing at a CAGR of 5.7% from 2024.
DIY tool rentals account for 35% of the market, with pressure washers and power drills being the most profitable construction equipment to rent out. From power drills to heavy-duty equipment like forklifts, renters include both professionals and homeowners tackling renovation projects.
The most rented tools and construction equipment in 2025 include:
- Dumpsters
- Heavy machinery
- Earthmoving equipment
- Power tools
- Trailers
This niche offers a stable market for entrepreneurs, as tools are constantly in demand. Businesses can stand out by offering maintenance services, training, and convenient pickup or delivery options.
Hot tip: Highlight cost savings for renters compared to owning rarely-used equipment.
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7. Suits and dresses for all occasions
The global online clothing rental market was valued at approximately $1.12 billion in 2021 and is projected to expand at a compound annual growth rate (CAGR) of 8.5% from 2022 to 2030.
This growth is driven by consumers seeking sustainable and cost-effective alternatives to traditional retail, particularly for special occasions and rapidly changing fashion trends.
In 2023, women accounted for 57.2% of the consumer demographics in the online clothing rental market, reflecting their greater adoption of rental services. Entrepreneurs entering this space should focus on providing a wide variety of styles, easy online booking, and options for home delivery.
The most rented items in 2025 include:
- Men’s suits
- Wedding dresses
- Tuxedos
- Fashion items
- Accessories
Entrepreneurs entering this space should focus on providing a wide variety of styles, easy online booking, and options for home delivery.
Sustainability focus: This sector appeals to eco-conscious consumers who value reducing waste while accessing premium designs.
8. Water sports equipment
With hotter summers and an increased interest in outdoor recreation, water sports equipment like kayaks, paddleboards, and jet skis are flying off rental shelves.
The global water sports equipment rental market is estimated to grow by 7.8% annually, reaching $5.3 billion by 2025. Stand-up paddleboards (SUPs) and kayaks saw a 50% increase in rentals in 2024, as vacationers plan beach getaways or lake trips around these popular activities.
The most rented items in 2025 include:
- Kayaks
- Paddleboards
- Surfboards
- Diving gear
- Fishing equipment
Rental businesses can thrive by offering diverse inventory, lessons, and discounts for group bookings.
Insider insight: Partnering with resorts and vacation rental properties can drive steady bookings during peak seasons.
9. Winter sports equipment
The winter sports rental market, currently valued at $1.9 billion, is growing at a steady rate of 6% annually. Skis and snowboards remain the most popular rentals, while innovative technologies like barcode scanning and automated booking systems are improving customer experience.
The market is strongest in regions with established ski tourism, such as North America and Europe.
The most rented items in 2025 include:
- Skis
- Snowboards
- Snowmobiles
- Ski poles
- Winter jackets
Businesses can capitalize on this demand by offering high-quality gear, competitive pricing, and bundled packages that include lessons or guided tours.
Market insight: Expanding into winter apparel rentals could diversify revenue streams and attract more customers.
Start your rental business for just $29/month
Put your toes in the water and test the demand in your area with a rental website for just $29/month.
10. Toys and baby equipment
The toy and baby equipment rental market has seen an incredible 95% year-over-year growth, driven by increasing environmental consciousness among parents and the high costs of owning baby gear. Educational toys, like STEM kits, and baby essentials, like strollers and car seats, are among the most popular categories. This niche is expected to grow to $1.8 billion by 2025.
The most rented items in 2025 include:
- Pack ‘n plays
- High chairs
- Strollers
- Car seats
- Baby swings
This niche offers great potential for businesses targeting young families. Success hinges on maintaining a well-sanitized inventory and offering convenient delivery and pickup services.
Fast fact: The demand for eco-friendly and educational toys is rising, providing an opportunity for specialized rental offerings.
How can rental businesses navigate insurance and liability?
Insurance is a key consideration for both renters and rental businesses. High-value items like AV equipment often require deposits or damage coverage, while wear-and-tear policies are common for party supplies and sports gear. Clear communication about liability is crucial to building trust and ensuring smooth transactions. Invest in comprehensive insurance policies and digital tools to streamline inventory management and damage assessments.
Final thoughts
The rental industry’s growth reflects consumers’ evolving priorities: affordability and flexibility. Whether it’s for a wedding, a camping trip, or a DIY project, renting offers practical solutions for modern living. For entrepreneurs, this dynamic market provides endless opportunities to innovate and meet demand. By equipment rental software, focusing on customer convenience, and staying attuned to trends, rental businesses can thrive in 2025 and beyond.
Disclaimer
The information provided in this post is for general informational purposes only and does not constitute financial, business, or professional advice. While we have outlined potential costs, profit margins, and utilization rates based on industry averages, success in any rental business is highly dependent on several factors, including but not limited to your local market, geographic location, competition, customer demographics, type and quality of products offered, and your marketing efforts.
There are no guarantees of profitability or business success. We strongly encourage you to conduct thorough market research, develop a detailed business plan, and seek professional advice tailored to your specific circumstances before starting any business.
