Feeling supported throughout your wedding planning journey can be difficult. However, businesses like 3LE Entertainment & Event Planning by Rina are here to make it a lot easier. Rina Luera established her business to help couples create a unique and authentic celebration of their love. In addition, they offer equipment rental, and in 2022, they chose Booqable as their rental management platform.
3LE Entertainment & Event Planning by Rina
3LE Entertainment & Event Planning by Rina (3LE) was founded by Rina Luera in Houston, Texas, in 1985. Her goal was to help customers feel supported, inspired, and happy throughout the wedding planning process. They work with customers in Houston and beyond to help create a celebration that matches their vision. Rina has spent decades building relationships with trusted partners.
While their core business is planning client weddings, they also offer equipment rentals. Their inventory includes almost 40,000 stock items, including linens, dinnerware, glassware, decor, uplighting, photo booths, backdrops, champagne walls, and more. They have recently started offering vintage furniture, including loveseats, chairs, and dressers.
Rina and her 20 dedicated coordinators help hundreds of couples achieve their goals yearly. By being able to manage relationships with vendors, as well as providing their rental equipment, they can streamline the process. Throughout the last 39 years, they have continued to expand their inventory and bring their service to a level beyond the already stellar level they have always provided.
Managing almost 40,000 stock items
3LE’s inventory has grown massively over the past few years and now sits at just under 40,000 stock items. Managing this volume of inventory is, of course, no easy task. As Rina and her team expanded their offering, it quickly became apparent that they needed a system to track inventory visually. So, they began looking for rental software to streamline their rental operation.
Throughout their search, they came across many solutions that promised to help with their challenges. However, Booqable stood out as the one best suited to their needs. It provided a simple and affordable solution that allowed them to track their large volume of inventory in one place, link booked inventory to clients, and establish the availability of their products.
Since adding their inventory to Booqable, they have noticed tremendous time savings as everything is now available in a single location. In addition, being able to show clients what they have on offer quickly, they have seen an increase in the volume of clients making full-service bookings. This has improved not only their internal operations but also their revenue and relationships with clients.
Expanding to more locations
While Rina has seen incredible success with 3LE in Houston, she wants to expand to more locations across Texas and more states. Her unique brand of tailored planning and coordination services, along with equipment rentals, is perfect to replicate the success across the United States. Plus, with Booqable by her side, she hopes to be able to get set up in new locations quickly.
