Enjoy Bikes is run by Mica and Laetitia on Réunion Island, a small French-governed island in the Indian Ocean, off the east coast of Africa. The island is known for its volcanic landscapes, long coastal roads, and steep mountain climbs, which attract cyclists from around the world alongside a strong local riding community.
The business itself started long before rentals were part of the plan. As Mica explains, “We started with bicycle mechanics 10 years ago, and for the past two years we have been renting out road bikes.” What began as a workshop naturally expanded into rentals as more visitors and locals wanted reliable bikes to explore the island.
Before switching tools, running rentals was time-consuming and repetitive. Mica describes the setup clearly: “Before Booqable, we were managing rentals by phone and by appointment.” Every enquiry required a response, availability checks, and manual coordination. As interest grew, this became harder to manage.
“The biggest challenge was responding to each customer individually,” Mica says. To grow without spending all day answering messages, the team needed a better system. Moving to Booqable’s centralized booking system, connecting it to their bike rental website, and relying on automated emails gave Enjoy Bikes a way to scale while keeping their small team in control.
All about the business
Enjoy Bikes operates with a simple team structure and clear responsibilities. Mica explains how they divide the work: “There are two of us: I repair the bikes, and Laetitia manages rental operations.” Their customers fall into two main groups. “Our customers are tourists and locals from Réunion Island,” Mica says, with both groups mainly renting road bikes for training rides, sightseeing, or tackling the island’s climbs.
The business stands out because of its technical background. “We specialize in bicycle mechanics and bearings,” he explains, which reassures customers that every bike is carefully maintained. Rentals are available every day, starting early in the morning.
As demand increased, handling bookings manually was no longer realistic. Rentals are now taken online, with customers booking ahead and picking up bikes at the store. Mica describes the current setup simply: “Today, rentals are done online, and customers come to the store to pick up the bikes.”
Using Booqable as their bike rental software gives the team one place to manage bikes, bookings, and customer details. Additionally, when they’re not in the shop, the mobile app keeps them connected.
Accepting online bookings through website integration
The move to online bookings came from the limits of phone-based reservations. Customers wanted quick answers, while the team needed to avoid constant back-and-forth. Booqable’s website integration made that possible by connecting directly with Enjoy Bikes’ WordPress website, where booking components were added to the site.
Customers can choose dates and bikes themselves directly on the WordPress site, while availability and pricing stay synced with the Booqable back office. When a booking is placed, it appears automatically in the system and reserves the bike.
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This setup brings clear, practical benefits for the business:
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Customers can book at any time without calling or emailing
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Bikes are reserved automatically, reducing the risk of overlap
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All orders appear instantly in one dashboard
The result is less manual checking and fewer interruptions during the day. From the customer’s point of view, the experience also changed noticeably. As Mica puts it, “Since using Booqable, it feels more professional.” The combination of a WordPress bike rental website and bike rental software now handles bookings from start to finish.
Saving time with automated emails
Email communication was another area where the team felt pressure. Before, every booking meant writing and sending a message by hand. Mica explains the issue directly: “The biggest challenge was responding to each customer individually.”
With Booqable’s email tools, that workload dropped significantly. Confirmation emails are sent automatically when a booking is placed through the bike rental website, and the team can also use ready-made email templates from the back office when they need to follow up.
Mica is clear about why this matters to them. “Emails are my favourite feature, because they save time,” he says. In practice, this leads to:
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Instant booking confirmations for customers
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Fewer emails to write manually
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Clear, consistent communication every time
The impact is felt on both sides. “Yes, it saves time for us and for the customer,” Mica explains, making day-to-day work easier while improving the experience connected to their bike rental software.
Growing at their own pace
Today, Enjoy Bikes runs rentals online, manages inventory in one system, and relies on automated communication to support a small team. Booqable brought bookings, availability, and emails together in a setup that fits their way of working.
With that foundation in place, Mica and Laetitia can focus on maintaining bikes and helping riders enjoy Réunion Island. Looking ahead, their plans are straightforward. As Mica says, “In the next few years, we see the business with more bikes available for rent.”
