Based in the United States, LOL Yards was founded by Ward Blackwell during one of the most uncertain periods for small businesses. When COVID hit, Ward’s website marketing agency began losing clients almost daily.
Looking for another source of income, he invested in birthday yard signs and launched a lawn sign rental business to help fill the gap. Five years later, the business is still going strong and has grown beyond what he initially expected.
Today, LOL Yards specializes in lawn sign rentals for birthdays and celebrations, with parents making up the majority of their customer base. What sets the business apart is its extensive inventory, allowing customers to choose from a wider variety of themes, hobbies, sports, and milestone celebrations than many competitors offer.
While most bookings originally came through phone calls and emails, Ward wanted a better way to manage reservations, avoid confusion, and provide customers with clear communication. After choosing Booqable, features like automated email templates and back-office orders helped create a more organized process for managing lawn sign rental bookings and customer information.
Sending order confirmations with automated email templates
Before using Booqable, one of the biggest challenges for LOL Yards was losing bookings because customers were not properly confirmed.
Managing lawn sign rental requests through phone calls and manual communication made it difficult to keep track of every reservation and ensure customers received all the information they needed.
Booqable’s automated email templates provided a straightforward solution. Once an order is created, Ward can generate an order confirmation with a click directly from the booking. Customer information and order details are automatically added to the email, reducing manual work and helping avoid mistakes.
If needed, contracts, invoices, quotes, or other documents can also be attached to the email before sending. This helps LOL Yards:
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Send professional order confirmations quickly.
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Ensure customer and booking details are always accurate.
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Attach contracts and important documents without creating separate emails.
The result is a much clearer communication process for every lawn sign rental booking. Customers know exactly what they have reserved, and Ward spends less time following up on missing information or confirming details manually.
Real-time availability when creating an order,
Before Booqable, managing bookings often relied on phone calls, emails, and manual tracking. As the business grew, it became increasingly difficult to keep track of available inventory and ensure signs were properly reserved for upcoming events.
Booqable’s back-office orders feature gave LOL Yards a central place to manage every lawn sign rental booking. Staff can create an order, select rental dates, add customer information, and choose products that are currently available.
Availability is displayed while building the order, helping prevent double bookings. Once the reservation is created, they can immediately send a confirmation email, generate payment links, and create supporting documents such as contracts and invoices.
This feature helps LOL Yards:
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Reserve inventory with confidence and avoid booking conflicts.
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Manage customer details and rental dates from one place.
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Send confirmations, payment requests, and documents directly from the order.
Having all booking information connected in one system makes day-to-day management much easier. Instead of relying on scattered emails or handwritten notes, LOL Yards can quickly create and track reservations while keeping customers informed throughout the rental process.
Keeping customers coming back
As LOL Yards continues to grow, Ward is already looking toward expanding into party rentals, building on the success of the business he started during the pandemic. Having tools that help manage bookings, customer communication, contracts, and inventory gives him confidence as the company takes on new rental categories.
Reflecting on the experience, Ward points to the easier management and clearer confirmations that Booqable has brought to the business. “It’s made our bookings much easier to manage.”
From improving customer communication with automated email templates to organizing reservations through back-office orders, Booqable helps LOL Yards spend less time managing paperwork and more time delivering memorable lawn sign rental experiences for families celebrating special occasions.
