Dana Middleton, the founder of Perfect Day Rental Boutique in Wichita, Kansas, took her lifelong passion and turned it into a thriving event equipment rental business. This all started after she planned her own wedding in 2025. As she was creating a lot of her wedding elements herself, she got to see just how expensive and stressful events can be. She realized that there had to be a better way to make events more affordable and less overwhelming for people.
One particular experience ignited a spark in her. She became determined to help others turn their vision of a perfect event into a reality, without the hefty price tag or the stress that comes with it. Now, she offers a wide range of rentals, from beautiful wedding flowers and decorations to fun yard games, cozy patio heaters, and even some truly unique options like Highland cows and donkeys, all designed to make special occasions truly unforgettable.
Her client base is made up of mostly couples who are busy planning their dream weddings and individuals who are hosting parties and want to create lasting memories, all while being mindful of their budget. From the start, Dana chose Booqable, allowing her to take bookings and payments online from day one.
As a one-woman team, she needed a system that could handle orders upfront while keeping things organized. Her early success shows how Booqable’s bundles and customer profile features can support a new event equipment rental business and help it grow with confidence.
Creating ready-to-book packages with bundles
As Dana began to build up her inventory, she soon discovered that her customers often required several items for just one event, which made her realize that not having a system to group related products together would lead to a lot of extra back-and-forth conversations with customers and a significant amount of time spent on manually managing each order. So that’s where Booqable’s bundling feature really helped out.
Here’s how it all works:
Dana can simply put together a few different items into one package right in her event equipment rental software, and then show it off clearly on her website for everyone to see. This way, she can make it easy for customers to find what they need and rent it all at once. She put together a Baby Shower Bundle, which has everything you need, like decorations, teddy bears, and backdrops, all in one place. This way, customers can get a complete setup with just one click.
Instead of having to browse through each item individually, clients can just pick a complete setup that’s perfect for their event, and that’s it. This way, they can see how all the different pieces work together, and choose something that really fits their needs.
This feature helps her:
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Offer curated packages that are easy for customers to understand
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Increase order value by encouraging multi-item bookings
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Reduce time spent explaining product combinations
As a result, customers receive their required items more quickly, and Dana is able to reduce the amount of time she spends on manual coordination, making her job a lot easier.
Staying organized with customer management tools
As Dana’s business gained momentum and inquiries started rolling in, she found herself in need of a dependable system to stay on top of customer information, follow-up conversations, and anticipate future requirements.
Fortunately, Booqable’s customer management tools provided a solution to this problem from the outset. By utilizing her event equipment rental software, Dana was able to automatically store every customer interaction, ensuring that she could easily access and review their history at any time.
With all customer details and conversations stored in one place, Dana could focus on building strong relationships and driving her business forward. When customers place orders through her event equipment rental website, they can create accounts to log in and save their information on the online checkout for future orders. The automatically generated customer profiles in the back-office, as well as the ability to set tags and notes to a profile, makes it much easier to stay on top of communication.
She can easily keep track of important details, such as customer preferences, upcoming events, and special requests, all in one convenient location. This way, whenever she talks to a client, she has a complete understanding of their needs and can provide better service.
This feature helps her:
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Keep all customer information and history organized in one system
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Track follow-ups and upcoming event needs with tags and notes
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Provide a better experience with easy login and order visibility for customers
As Dana no longer has to deal with the hassle of switching between different messages and spreadsheets, this leads to a much better day-to-day work-life balance.
Growing a one-stop rental experience
Dana has big plans for the future, she wants her rental company to be the top choice in Wichita within the next five years. Now, she’s focusing on expanding her inventory, hiring more team members, and keeping her products fresh and exciting, think customizable floral rentals and those super-popular “Party Animals” that everyone loves.
In the end, her story proves that having the right tools can make all the difference for a new business, right from the start. When you combine creative ideas with practical features, like bundles and customer management, it can really help a business take off. For Perfect Day Rental Boutique, this approach is paying off, and they’re becoming a go-to name in the event rental industry.
