Google Ads Beta

Track completed rental bookings and their order values in Google Ads to measure campaign performance and return on ad spend.

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Booqable

Measure rental conversions with Google Ads

Connect Google Ads to Booqable to see which advertising campaigns generate completed rental bookings. When a customer finishes checkout, Booqable automatically sends a conversion event and the rental order value to your Google Ads account.

Use this data to measure cost per conversion, calculate return on ad spend (ROAS), and optimize your campaigns based on completed bookings rather than website visits alone.

The integration works with Booqable-hosted websites and checkouts embedded into external websites such as WordPress, Shopify, and Squarespace.

Conversion tracking features

Booqable automatically tracks completed checkouts and sends their conversion values to Google Ads.

Feature	What to expect
Completed bookings	Record a conversion when a customer completes checkout and reaches the order confirmation page.
Conversion values	Send the exact rental order value with each conversion to measure the revenue generated by your ads.
Cost per conversion	Compare advertising spend against completed rental bookings in your Google Ads reports.
Return on ad spend	Use reported conversion values to evaluate how much booking revenue your campaigns generate relative to advertising costs.
Automatic tracking	Send conversion events through Booqable without manually adding tracking scripts to your checkout.

Conversions typically appear in Google Ads within a few hours. The integration tracks completed checkouts only, not earlier actions such as product views, cart additions, or checkout starts.

How Google Ads works with your website

Google Ads conversion tracking takes place when customers complete their booking through Booqable’s checkout.

Booqable Website Builder

Track completed rental checkouts and send order values directly to Google Ads.

Booqable Online Booking Page

Track completed bookings through your Booqable-hosted checkout.

External websites

Track completed bookings through Booqable’s embedded checkout. Use a custom checkout subdomain that shares your website’s main domain to preserve conversion attribution.

For example, if your website uses yourwebsite.com, you can configure your Booqable checkout on a subdomain such as checkout.yourwebsite.com.

Using a default Booqable checkout domain with an external website can prevent browser cookies from carrying across the checkout redirect, resulting in missing or unattributed conversions.

Getting started with Google Ads

You’ll need a Google Ads account with a website conversion action configured for purchases.

Install the Google Ads app from the Booqable App Store and enter the Conversion ID and Conversion Label from your Google Ads account. Booqable will then automatically send completed checkout events and their order values to Google Ads.

If you use Booqable with an external website, configure a custom checkout subdomain to help maintain accurate conversion attribution.

For detailed configuration instructions, follow the setup guide.

View Google Ads setup guide

Frequently asked questions

What conversions does the Google Ads integration track?

The integration tracks completed rental bookings. A conversion is recorded when a customer finishes checkout and reaches the order confirmation page. Product views, cart additions, and other earlier checkout actions are not tracked.

Does Google Ads receive the value of each rental booking?

Yes. Booqable sends the exact rental order value with each conversion, allowing you to measure conversion value and return on ad spend in Google Ads.

Can I use Google Ads with Shopify or WordPress?

Yes. The integration works with Booqable checkouts embedded into external websites. For accurate conversion attribution, your checkout should use a custom subdomain that shares the main domain of your website.

What's the difference between Google Ads and Google Analytics 4?

The Google Ads integration sends completed bookings and their values directly to Google Ads for advertising conversion measurement.

Google Analytics 4 tracks a broader range of website and booking activity, including product views, cart additions, checkout progress, and completed bookings.

You can use both integrations together to measure advertising performance and understand how customers interact with your rental website.

How long does it take for conversions to appear in Google Ads?

Conversions typically appear in Google Ads within a few hours after a customer completes checkout. Reporting times may vary.

Does the integration support Enhanced Conversions?

No. The current integration uses standard browser-based conversion tracking and does not support Google's Enhanced Conversions feature for matching customer information.