Google Analytics 4

Track website traffic, customer interactions, and rental booking conversions with Google Analytics 4.

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Booqable

Track rental bookings with Google Analytics 4

Connect Google Analytics 4 (GA4) to Booqable to understand how visitors interact with your rental website and move through the booking process. Track product views, cart activity, checkout progress, and completed reservations in your Google Analytics account.

Booqable automatically sends supported e-commerce events to GA4, allowing you to see which products customers interact with, where they leave the booking process, and how many reservations are completed.

The integration works with Booqable-hosted websites and booking pages, as well as Booqable booking elements embedded on platforms such as Shopify, WordPress, and Squarespace. Tracking coverage differs depending on how your website is built.

Events tracked by Google Analytics 4

Booqable sends the following events to Google Analytics 4 as customers browse rental products and complete bookings:

Event	What to expect
Product views `(view_item)`	Track when customers view a rental product.
Add to cart `(add_to_cart)`	Record when customers add rental products to their booking cart.
Remove from cart `(remove_from_cart)`	Track when customers remove products from their cart.
View cart `(view_cart)`	Measure when customers open their cart to review selected products.
Begin checkout `(begin_checkout)`	Track when customers enter the information step of Booqable’s checkout.
Payment step `(add_payment_info)`	Record when customers reach the payment step of checkout.
Completed bookings `(purchase)`	Track successfully completed rental bookings when customers reach the confirmation page.

These events can be used in Google Analytics to analyze the rental booking funnel, identify where customers abandon their bookings, and measure completed reservations.

How Google Analytics works with your website

The activity tracked depends on whether you use Booqable’s website or embed Booqable into an existing website.

Booqable Website Builder

Website traffic, page paths, and supported rental e-commerce events across your Booqable storefront and checkout.

Booqable Online Booking Page

Visitor activity and supported booking events across your Booqable-hosted booking page and checkout.

External websites

Activity within embedded Booqable elements and checkout. To track regular pages on Shopify, WordPress, Squarespace, or another website platform, you must also install GA4 on that website.

Getting started with Google Analytics 4

You’ll need a Google Analytics 4 property with a web data stream and its Measurement ID.

Install the Google Analytics 4 app from the Booqable App Store, enter your GA4 Measurement ID, and save the connection. Booqable will then send supported tracking events to your Google Analytics property, subject to visitor consent.

The integration respects tracking consent. Google Analytics scripts load when visitors grant the required consent through your website’s cookie consent mechanism.

View Google Analytics 4 setup guide

Frequently asked questions

Which customer actions can I track with Google Analytics 4?

Booqable tracks rental product views, additions and removals from the cart, cart views, checkout starts, payment-step visits, and completed bookings. These are sent to Google Analytics as standard GA4 e-commerce events.

Can I use Google Analytics with Shopify or WordPress?

Yes. The Booqable integration tracks activity within embedded Booqable booking elements and checkout. To measure visits to your regular Shopify, WordPress, or other website pages, you'll also need to install Google Analytics directly on that website.

Can I track completed rental bookings as conversions?

Yes. Booqable sends a purchase event when a customer successfully completes a rental booking. You can use this event to measure conversions in Google Analytics and optionally import it into Google Ads.

Does the integration track visitors who decline cookies?

No. The integration defaults tracking consent to denied. Google Analytics tracking scripts are loaded only when the visitor grants the required consent.

Why aren't my booking events appearing in Google Analytics?

Standard Google Analytics reports can take 24–48 hours to display new events. Also check that your Measurement ID is correct, tracking consent has been granted, and your GA4 tag is installed on any external website pages you want to measure.